Let's Talk
AI + Fixed Ops
in Cambridge.
Michael Barich, The Fixed Ops Doc will be attending Automotive AI Summit 2026 at the MIT Museum. If you're making decisions about AI inside your service operation, let's connect.
The Question Isn't Whether AI Is Coming.
It's Where It Actually Belongs.
AI is already moving into dealership scheduling, customer communication, technician workflow, data analysis, marketing, service follow-up and operational reporting.
But adding another tool isn't the same thing as improving your service department.
The real opportunity is figuring out where AI can remove friction, increase capacity, strengthen communication and give your people more time to do the work that actually requires people.
That's exactly the conversation our tema wants to have with dealership operators at the Automotive AI Summit.
Let's Talk at MIT
What Could AI Actually Change Inside Your Service Operation?
Rather than chasing AI because it's the newest thing on the conference circuit, let's talk about where it can create measurable operational value.
Technician Productivity
Where can automation reduce administrative work and give technicians more time to turn hours?
Customer Communication
How can AI improve response speed without making the customer experience feel robotic?
Service Scheduling
Can AI improve appointment handling, capacity utilization and customer convenience?
Advisor Efficiency
Where can technology eliminate repetitive work while keeping the advisor focused on the customer?
AI ROI
What should you actually measure to determine whether an AI investment is producing value?
Data & Reporting
How can AI turn dealership data into decisions managers can actually use?
Customer Retention
Can smarter follow-up help bring customers back without creating another layer of noise?
Human + AI
Which parts of fixed ops should be automated and which still need human judgment and relationships?
Bring the Questions You're Actually Asking at the Dealership.
The Automotive AI Summit is built around practical dealership decisions, and that's where The Fixed Ops Doc lives every day.
- Where should we start with AI in service?
- What problem are we actually trying to solve?
- Will this reduce workload or just add another system?
- How do we measure whether it's working?
- What happens to the customer experience?
- How do we get employees to actually use it?
The best AI strategy starts with understanding the operation first not buying the technology first.
One Room. 300 Operators. Real Dealership Decisions.
Automotive AI Summit 2026 is designed for dealership leaders deciding where AI fits across sales, service, marketing, data and operations.
The event is intentionally limited to 300 operators, creating a smaller, more focused environment for practical conversations rather than a massive trade-show floor.
Topics throughout the day include:
- Technician productivity
- AI return on investment
- AI and security risks
- Customer experience
- Dealership data
- Human skills in an AI environment
- AI adoption and implementation
- Dealership technology strategy
Going to the Automotive AI Summit?
Find The Fixed Ops Doc.
If you're attending the Summit, make a point of connecting with Michael Barich. Bring a service challenge, an AI idea or a technology question, and let's talk about whether it can actually make your operation better.
Reserve Time With A Fixed Ops Doc.
Summit schedules fill up quickly. Reserve a few minutes in advance to talk specifically about your dealership, your fixed operations and the role AI could play in improving performance.
September 24, 2026
MIT Museum
Cambridge, Massachusetts
Bring a challenge, a process or an idea. We'll start there.
